The paradox of fund manager marketing
Marketing is what brings in the money for a fund manager. Yet it's also arguably a leading cause of underperformance!
January 11, 2021
Marketing is what brings in the money for a fund manager. Yet it's also arguably a leading cause of underperformance!
The adage "buy low sell high" sounds so obvious. Yet trying to implement it may do more harm than good.
Why not just buy the fund manager with the best past performance track record?
How do fund managers come up with their best ideas? We ask some of the best in the industry.
You need conviction to outperform. But conviction can kill you, if you're wrong.
Everyone wants a great investment idea in their portfolio. But they don't come around as often as you think.